Specialized B2B Market and Customer Intelligence Services

Uncovering, Understanding, Winning and Retaining B2B Customer Demand Opportunities


Expert B2B Market and Customer Research and Analysis Services

Demand Facts' leaders are experienced providers of interviewing, research and analysis services which produce precise, fresh, rich guidance for our clients on [1] new business opportunities and [2] effective ways to capture the identified opportunities.


Customized Expert Interviewing Services
 
Indepth and semi-structured interviewing and focus group services among key B2B prospect and customer groups. Standalone or full-service basis. 

Customized Opportunity Analysis Services
 
Data and text analysis and reporting services for sales databases, customer databases and survey responses. Standalone or integrated basis.

Customized Opportunity Research Services
  
Series of full-service specialized research and analysis solutions for uncovering, assessing and targeting a variety of new opportunities, insights and strategies among prospects or customers.

Cost-shared HRM Solution Provider Research
 
Program co-sponsors and report buyers receive fresh, comprehensive, objective, precise user-experience intelligence on provider solutions that is affordable and not available from any other source.   



Market Experience and Expertise

Demand Facts' leaders have successfully executed more than 2,000 market and customer research programs involving millions of respondents for over fifty major US-based firms. Our past and current clients are confidential but references are available.

Our most recent experience and expertise involve buyers and customers in the following B2B markets:
  • Payroll/HR/Employee Benefits services
  • Business Process Outsourcing services
  • Business Software/SaaS solutions
  • Financial/Investment services
  • Contact Center solutions
 
Demand Facts' 2011 US Payroll Solution Assessment Program


The Overview Report for Users has been released and is available for an affordable fee of $490.

This is the first of a series
of reports that will be created and issued based on the results from Demand Facts'
confidential user survey program on internal and 3rd party payroll solutions.

We are happy to recognize Ceridian and Kronos as co-sponsors of the 2011 wave of this unique payroll user assessment program. 

Overview Report for Users
 - low cost summary of the key findings which help Payroll Managers make knowledgeable decisions on their best solution. $490; released 1/23/12.

Total Market Analysis Report - complete indepth analysis and summary of all key findings to help providers identify opportunities and the best strategies for the total US payroll solution market. $2,950; released by 2/17/12.
 
Segment Comparison Report - summary of key findings and differences for the major employee size and industry segments in the US market. $4,950; released by 3/2/12. 

Indepth Segment Reports - complete indepth analysis and summary of all key findings for a major size/industry segment of interest. $2,950 each; March-April release dates.

Indepth Provider Reports - complete indepth analysis and summary of all key findings for a leading payroll solution provider of interest. $4,950; March-April release dates.

All reports include the following intelligence:
  • Use levels of internal and specific provider payroll processing solutions among US organizations
  • Overall recommendation (NPS) and satisfaction ratings for current payroll solutions
  • Key performance dimension ratings for current payroll solutions
  • Specific payroll-related features & capabilities used for current payroll solutions
  • Other HR-related programs & services provided by current payroll providers
  • Strength of relationship bonds and switching barriers for current payroll providers/solutions 
  • Selection reasons and criteria used during last payroll decision process
  • Providers considered during last payroll decision process (i.e., win rates)
  • Impression ratings for considered solutions  
  • Providers likely to consider during next payroll decision process
  • Likelihood of selecting current provider during next decision process (i.e., retention loyalty)
  • Employee size, primary industry and other  classification characteristics (i.e., segment analysis)

Reports will also include results from indepth Key Driver analyses for payroll solution selection, recommendation and retention loyalty decisions. 
  
See HRM Solution Surveys for more details.

To obtain the Overview Report for Users or to place an advance order for the other reports, send an email to
reports@demandfacts.com with your request.
 

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