Specialized Marketing Research & Analysis Services
Over 30 Years of Research Success
Over 30 Years of Research Success
About Demand Facts Inc
Demand Facts Inc
Nashua, NH
To contact us, email your request and
contact information to:
info@demandfacts.com
Since our founding at the turn of the century, Demand Facts has provided professional marketing and customer research, analysis and consulting services which helped our clients identify, quantify, understand and effectively act upon strong opportunities to create sustainable competitive advantages.
Demand Facts recently expanded our leadership team, resources and range of solutions. By combining Demand Facts' expertise & capabilities for research solutions with Gessner Marketing Services' expertise & capabilities for database analysis solutions, we have become one of the most capable providers of intelligence-driven sales solutions. We now offer a complete line of specialized opportunity-intelligence solutions for many of the sales, marketing and customer service challenges faced by most business executives every day.
Demand Facts has established a long track record of delighting clients by providing services which efficiently and effectively accomplish all their intelligence purposes, are reliably completed on-time and on-budget, and which provide unmatched levels of responsive support.
Why us?
Demand Facts' leaders bring much more to each client assignment than proven proficiency in delivering effective interviewing, analysis and research services.
• Indepth knowledge of sales, marketing and customer management strategies and tactics
• Creativity & flexibility to provide services which precisely fit unique and varying needs
• Pragmatic management perspective to produce truly actionable results
• Substantial efficiencies compared to traditional approaches and service models
• Proven production partners to quickly & expertly handle any size assignment
• Unrivaled senior-level involvement with every detail throughout each assignment
• "Client-intimate" partnership orientation to provide the greatest value & trust possible
Our Leaders
Edward B (Ed) Goodwin - Founder & Managing Partner
After obtaining his MBA in Marketing, Ed has worked closely with executives in over fifty Fortune 1000 companies to design, manage, analyze and report hundreds of research & analysis programs on the needs, interests, perceptions, opinions, decisions and behaviors of current and prospective customers. Prior to founding Demand Facts, Ed was Executive Director of the Analytical Services Division at Sutherland Global Services and a Vice President & Group Manager at Burke Marketing Research. http://www.linkedin.com/in/edgoodwin
Ed's particular areas of research & analysis expertise include:
• Market Opportunity/Segmentation/Image/Positioning Analysis programs
• Market/Communications/Customer Tracking processes
• Sales Win/Loss Analysis programs
• Product/Service/Offer Assessment programs
• Customer Reference Assessment programs
• Customer Satisfaction/Loyalty/Bonding/Retention Analysis programs
Guy Gessner; PhD - Managing Partner
Since obtaining his Ph.D. in Marketing, Guy has helped many senior business executives more effectively design and deploy their sales & marketing investments and has taught various marketing courses at the college level. As an Associate Professor of Management and Marketing, Guy received an Outstanding Professor Award and has published articles on direct marketing topics.
Guy's particular areas of expertise include:
• Database Analysis, Mining & Modeling
• Text Content Analysis & Mining
• Customer Relationship Management
• Field Sales Force Management
• Lead Generation Programs
• Contact Center Processes
• Other Direct Marketing Programs & Processes
After obtaining his MBA in Marketing, Ed has worked closely with executives in over fifty Fortune 1000 companies to design, manage, analyze and report hundreds of research & analysis programs on the needs, interests, perceptions, opinions, decisions and behaviors of current and prospective customers. Prior to founding Demand Facts, Ed was Executive Director of the Analytical Services Division at Sutherland Global Services and a Vice President & Group Manager at Burke Marketing Research. http://www.linkedin.com/in/edgoodwin
Ed's particular areas of research & analysis expertise include:
• Market Opportunity/Segmentation/Image/Positioning Analysis programs
• Market/Communications/Customer Tracking processes
• Sales Win/Loss Analysis programs
• Product/Service/Offer Assessment programs
• Customer Reference Assessment programs
• Customer Satisfaction/Loyalty/Bonding/Retention Analysis programs
Guy Gessner; PhD - Managing Partner
Since obtaining his Ph.D. in Marketing, Guy has helped many senior business executives more effectively design and deploy their sales & marketing investments and has taught various marketing courses at the college level. As an Associate Professor of Management and Marketing, Guy received an Outstanding Professor Award and has published articles on direct marketing topics.
Guy's particular areas of expertise include:
• Database Analysis, Mining & Modeling
• Text Content Analysis & Mining
• Customer Relationship Management
• Field Sales Force Management
• Lead Generation Programs
• Contact Center Processes
• Other Direct Marketing Programs & Processes
