Customer Bonding

Strategic Imperatives for Sustainable Success

Customer Bonding Strategy Solutions

Customer Bonding Strategy
Most powerful customer-centric master strategy to ...

attract & keep a greater number of profitable customers

create "Best Total Solution" value propositions

differentiate company & offerings from competitors

increase switching costs for current customers and switching benefits for competitors' customers

withstand challenges and save/retain customers who are not fully satisfied

Customer Bonding Practices

Augmentation of your core offerings with value-added services which produce meaningful customer benefits
Valuable add-ons that are difficult or expensive for customers to provide for themselves and are not readily available (or copied) elsewhere
Structural in nature; woven into basic fabric of offering and/or delivery system
Knowledge-building practices to create best solutions and fully bonded relationships
Many different types and levels of bonding practices have proven effective

Atom Analogy

Electrons = Customer Bonds

Nucleus = Stability & size of customer

The greater the number of electrons, the larger & heavier the nucleus (Helium vs Gold atoms)

The greater the number of bonds, the more profitable & stable the customer relationship

Customer Bonding Discovery
Explore bondedness, types of customer bonds and advantages, customer concerns and interest levels

Competitive Customer Bonding Assessment
Identify incidence & strength levels, types of bonds used, customer advantages, switching barriers & key segments

Current Customer Bonding Analysis
Identify same bonding intelligence among adequate number of lost, new and top customers

Customer Bonding Execution Effectiveness Program
Identify, obtain and distribute to involved employees precise need-related information on target customers

Customer Bonding Impact Assessments
Obtain early readings on bonding practices and identify business effects and any needed adjustments