Customer Bonding & Loyalty Opportunity Solutions
Generally ...
Customer Bonding Strategy
Customer Bonding strategies are considered by many, including us, to be the most powerful customer-centric master strategy to:
Differentiate your company from competitors
Increase switching costs & losts for current
customers to increase your retention success
Increase switching benefits for competitors'
customers to increase your win rate success
Create highly effective "Best Total Solution"
value propositions
Customer Bonding Practices
Augmentation of your core offerings with
value-added services that produce
meaningful customer benefits
Add-ons that are difficult or expensive for
customers to provide for themselves and are
not readily available (or copied) elsewhere
Structural in nature; woven into basic fabric
of offering and/or delivery system
Ask us about the many specific types of customer bonds and bonding practices that have proven to be effective for [1] retaining more of your current customers and [2] winning more of your competitors' customers.
Atom Analogy
Electrons = Customer Bonds
Nucleus = Stability & size of customer
The greater the number of electrons, the larger and heavier the nucleus (Helium vs Gold atoms)
The greater the number of bonds, the more profitable and stable the customer relationship
Explore bondedness, types of customer bonds and advantages, customer concerns and interest levels
Competitive Customer Bonding Analysis
Among customers of key competitors, identify types of bonds, their incidence & strength levels, customer advantages, and potential switching benefits to offer to overcome existing competitors' bonds
Current Customer Bonding Analysis
Among your current customers, identify types of bonds in place, their incidence & strength levels, customer advantages, and other potential bonding practices to implement to better "lock-in" your customers
Customer Bonding Impact Assessment
Determine the overall and specific effects of your bonding strategies and actions to date, and identify any needed adjustments
