Demand Facts Inc.
Customer Strategy Alignment and Employee Engagement Solutions for Leading Employers
Employer Services

"Not only do employees' needs and expectations differ both within and across national boundaries, but they also vary by gender, age, tenure, education, lifestyle, experience, and stage in their career, function and level in the company."  Towers Perrin 2007-2008 Global Workforce Study - Global Report

Employee Productivity Program Services

OBJECTIVE: Replace or supplement basic and enhanced EAP, Work/life, Wellness and other benefits  programs with one truly integrated Total Work & Life Benefit Program to achieve optimal employee presence, engagement, health, retention and other bottom-line benefits. To have the greatest impact ...  

  • Introduce as a new, valuable group of benefits for all employees
  • Lead with Work/Life and Wellness services for busy (“normal”) employees
  • Prioritize widely useful services, education, self-care and early prevention
  • Promote appealing services, programs, tools,  etc. to gain wide use
  • Avoid use of “behavioral health”, “counseling” and other clinical terms
  • Targeted outreach to employees who need counseling or coaching support
  • Improved support and options for HR staff and employees’ managers

APPROACH: To efficiently and effectively design, implement and integrate these high-impact employee programs, Demand Facts offers employers several customized research-based consulting services which may be conducted individually or combined to create total solutions for your organization. 

Program Assessment

  • Identify the strengths and weaknesses of current programs and services 
  • Assess the impact of employee programs on key business objectives 

Need Assessment

  • Identify the full range of needs, challenges and interests of employees
  • Obtain employee reactions to prospective programs, options, features, etc

Program Design    

  • Design new employee programs to fit precise needs and business objectives
  • Identify and help select the best provider(s) for new employee programs

 

Program Integration    

  • Successfully start-up and stimulate use of new employee programs 
  • Measure impact of and refinements for new employee programs over time

Customer Value Strategy Services

Employee programs must be closely aligned with an employer's strategic priorities in order to produce meaningful financial results and competitive advantages. These strategic priorities must be clearly identified and integrated before designing new employee productivity programs. Otherwise employees will become more productive in producing meaningless or even strategically harmful outcomes.

Demand Facts offers a series of research-based solutions which have repeatedly proven effective in determining the most important strategic priorities for growing and maintaining customer demand for a company's products and services (see pipeline illustration below).  

  • Market Opportunity Analysis - to gain maximum level of consideration
  • Opportunity WinLoss Analysis - to convert more considerers into customers
  • Customer Loyalty Analysis - to retain and grow more current customers
  • Win/Loss Analysis - to pinpoint exact reasons for customer decisions

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