Over 30 Years of Research Success
Specialized Opportunity Research Solutions
Email or call us today to learn more about the ways Demand Facts' opportunity research solutions can help you more efficiently and effectively uncover, assess and capture your company's new sales opportunities
Sales and Marketing Opportunity Research Expertise
Expertly designed and executed opportunity research services are needed to ...
(1) Uncover new sales and profit opportunities and closing insights that are not
evident from other sources (database analyses, rep reports and typical surveys)
(2) Accurately judge the validity and potential of the uncovered opportunities
(3) Identify the underlying causes and key drivers of the uncovered opportunities
(4) Provide rich guidance on the specific targeting and closing actions that will
allow you to take full advantage of worthy sales and marketing opportunities
Demand Facts offers the technical, sales and marketing expertise, practical experience, and specialized survey research & analysis methods to most accurately, efficiently and effectively fulfill the above purposes.
We know who to contact, the best way to contact them, what questions to
ask, exactly how and where to ask each question, how to objectively analyze
and interpret the answers, and the most understandable and useful ways to report
that intelligence ... plus how to accomplish these tasks as quickly and efficiently
as possible while delivering accurate results and strong client support.
Opportunity Detection & Closing Research Solutions
Each of our specialized opportunity research solutions are founded on the many lessons-learned from all the similar processes and programs conducted previously.
Each solution is fine-tuned to precisely fit each client's particular opportunity intelligence requirements and practical constraints. Depending on our clients' particular needs and interests, each of our specialized research & analysis solutions can include a database analysis and/or qualitative research phase.
We use online, telephone and combination survey data collection methods; whichever works best to efficiently contact and accurately collect the subject intelligence from a representative sample of qualified respondents.
Research & analysis program or ongoing process focused on identifying new opportunities to gain consideration from more prospects in your current and/or new target markets and segments
Sales Opportunity WinLoss Analysis (more)
Research & analysis program or ongoing process focused on uncovering new insights on ways to increase your WIN rates over competitors in your target market segments (i.e., closing considerers)
Customer Reference Program Analysis (more)
Research & analysis program or ongoing process focused on assessing the sales impact of references issued as well as uncovering new opportunities to improve your reference program's sales effectiveness
Customer Bonding & Loyalty Opportunity Analysis (more)
Research & analysis program or ongoing process focused on uncovering new opportunities and insights to more effectively satisfy, bond, retain and up/cross-sell your new and existing target customers
Prospective and Current Customer Opportunity Offer Analysis
Research & analysis program or ongoing process to conclusively evaluate the relative value, strengths, weaknesses and target buyers for select new opportunities in order to attract and win more new customers or to retain and up/cross-sell more of your existing customers
Opportunity Action Tracking Solution
Research & analysis program or ongoing process to assess the impact, strengths and weaknesses of the direct and indirect sales and marketing actions that are implemented to capture your sales opportunities
Complete Processes to Uncover New Sales & Profit Opportunities
To progressively uncover a large number and variety of new sales and profit opportunities and key closing insights, implementing an opportunity-intelligence process which sequentially uses multiple data sources and analysis methods is recommended. This integrated approach yields the greatest return on data assets and investments.
The below integrated opportunity research & analysis processes meet a wide range of new sales opportunity detection and closing intelligence needs and requirements. Each process can be fine-tuned to precisely fit your specific intelligence requirements and practical constraints over time.
