"Marketers of employee benefit services (especially employee assistance programs and work/life vendors) must realize the commodity-like nature of their offerings and spend marketing dollars on differentiators like service, reporting or unique payment plans tied to participation."
Trends in HR Marketing: HR Buyers' Behavior 2007 - HRmarketer.com

To help service providers increase their success in attracting and retaining customers, Demand Facts offers two general types of research-based services and solutions.

Strategic Research Services

The following Strategic Research Services may be used individually to solve specific challenges or together to create a more all-encompassing strategic solution.

 "My first experience with Ed was to conduct a multinational market research project. The scope was fairly large and he did a phenomenal job in defining a strategy that would get our company the results we desired. The final product that he delivered to us greatly improved our decision-making ability on our company strategy. I have also seen work that he has delivered for one of my colleagues in my business unit and that work was exceptional. He delivers great results, on time, and at a cost that I truly felt like I got my money's worth!” 
Vice President of Product Development

Employer Research Services

The following Demand Facts' consulting and research services are available to our HR service provider clients to help them sell, design and successfully implement new high-impact employee programs for their individual customers. Depending on the individual customer situation, anywhere from one to all of these services may be used.